Link Exchanges or Business Development Strategy

Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.

I myself as a manager in several organizations receive my share of irrelevant and sometimes incorporating changes of link invitations from companies / organizations that have absolutely no relevance to my area of ​​business and / or complementary industry. I am always amazed that those companies portrays them in such a poor manner.

The Common Method

It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company / website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individuals will agree to the exchange.

The problem with this method is that most of us today regards Link Exchange as nothing more than another form of spam. This results in a built up resistance in cooperation to take part in a Link Exchange program as it may indicate your website as a non professional website.

I believe that part of the solution to this problem is for anyone who is looking for SEO consulting to take better care as to who he / she chooses and to take some involvement in the process of his / her company's representation to the world.

Link Exchanges as a Business Development Strategy

After years of conducting Link Exchange activity for my business and those of my clients I started noticeing the effect this program brought to my clients. I further surprised how we could create a more organized and thought-out effect from the beginning.

The Effect: The effect that started to happen for my clients was that slowly but surely they were gaining international contacts and forming business relationships with distant partners, thus enabling them easier access to their local clients and free promotion of their name. It also brought activity into their circle of contacts and other business associates. That of course led to formal relations which evolved into a full international network with a sole existence to serve the respected clients of the international network's members.

Creating the Effect

The development from this point was very natural, as it was logical to assume as a multilateral SEO expert that the bridging between cultural differences and forming the same kinds of relationships with local companies and in their own language will add to the tremendous strength of this business possibility. This is exactly what we did, realizing that giving time and attention to the type of companies you are contacting and industries you are targeting is imperative to the success of your Link Exchange campaign.

Many times I have heard that Link Exchanges work on statistics and the more you send the more links you will have. This theory may be true but the quality of the link is affected by this method, and not to mention the constant depletion of the internet resources such as SERP and directories while e-mailing in ignorance.

You will get more links and much more directed traffic and generated business if you take time and thought to the quality of your Link Exchange program. This had taken a remarkable effect for all the companies I consult and work with and will have the same effect for you.

Another excellent way to broaden the Link Exchange program is to contact the most desirable of exchanges and explain the idea of ​​business development opportunities that may be involved in such an exchange.

Conclusion

To summarize my thoughts and experience on the matter, the link exchange program will stop having a negative effect on the SEO industry, if professionals and non professionals will give the time and attention this major issue records.

I believe that with the simple and familiar advice I have passed along with this short article, there is great potential to create healthy Link Exchange programs where users will truly benefit from the links posted on ones website. Do not forget this is the first and primary reason for the Link Exchange program to exist and why it is effecting your ranking in such a different way.

Why Illustrations Are Important to Everyone

Not everyone is blessed with the gift of speech or writing. At the other end of the line, it is also true that not everyone has the capacity to fully understand what they are listening or reading about. There lies the need to bridge the gap of these two groups of people. The solution is to include illustrations.

Illustrations are basically visual representations of whatever is being said or written. It helps in conveying the message to whoever it is intended to.

There was a time when you had to listen or to read properly in order to get the message. Those relaying the message knew as well that there was no other way, and they had better do something about it. However, starting in the nineteenth century, several technological advances became available to make everything more visual.

This has continued today, and as a result, more people are less acute to reading long paragraphs or hearing winded statements. If a person sees several hours in a computer or television, chances are, he or she is part of a large group who would respond better with illustrations.

Graduate students tag along drawings and figures so that their presentations can be given better-than-average marks. Entrepreneurs pitch their ideas to investors by including sketches and flowcharts for their ideas. Businesspersons expound and arrive to concluding by showing graphs together with their reports.

Reports around the world have become much easier on the eyes today, thanks to presentation software. With programs like Microsoft PowerPoint, it became possible to improve one's message through animation, graphics, and video.

In general, it became apparent that illustrations would become more popular with the advent of computers. Creating flowcharts, plans, and entire designs became quicker to produce and easier on the budget. Today, illustrations appear in different forms together, and all are able to convey a message.

Computers even put to rest some issues. Some might ask, Is a table of values ​​an illustration? In some respects, it is because it provides an easy comparison for the audience. However, one can argue that there's a lot of people who have an aversion to numbers as much as those with little attention span. We now know that it's better to simply convert a table into a graph, so that trends can easily be seen.

Today's challenge is to reduce the number of misleading and outright false message using illustrations. It seems that everyone wants to capitalize the public's need for visuals that they simply hide imperfections behind illustrations or simply put them in fine print. In almost all media, people are bombarded with claims that are supported with illustrations or graphs. The problem is that such illustrations do not represent the actual features of a product. There have been a lot of consumers who are being enticed by things that they see only to find out they are not getting what they expect from it.

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Do Something Out Of The Ordinary With Adventure Vacations

So you have had enough of sightseeing and historic places and want to do something different this time for your vacation. The best idea would be to opt for adventure vacations organized by adventure travel agencies. Whether you are a beach lover or a mountain person, there is some adventure in every place for the avid adrenalin junkie. The best part is that you don’t have to worry about the planning and organizing of the trip because all this is taken care of by the travel agency.

The best way to find an adventure travel agency is to conduct a search on your favorite search engine on the internet. You will get a long list of websites and you should study as many as you can. Then short list 3-4 of them and call them up on the phone numbers published on the websites. Ask some pertinent questions regarding their skills and expertise and the kind of services that they provide. Some of this information is also published on their website, but you can go into the minute details on the phone. Whether you want to go trekking in the Himalayas or scuba dive in the Andaman Islands, everything is possible and available with these adventure travel agencies. In fact the best agencies will also create tailor made holidays with a combination of activities which will give you the kind of thrill that you have never experienced before.

When it comes to adventure trips they can range from paragliding, jet skiing, trekking, motorbike tours, cycling tours and much more. All the paraphernalia required for the trip is provided by the travel agency and you only need to carry your personal belongings. For instance if you are going trekking in mountainous areas then the travel agency will take care of the food and water, tents, sleeping bags etc. There will be porters and mules to carry the stuff required along the trip and also to carry your luggage. They will provide you with a mountaineering expert and a local guide so that you don’t have to worry about losing your way. At the same time, there are also facilities for first aid and emergency evacuation if the need arises. This means that you are always safe and secure. At the same time, the travel agency will also conduct training and counseling sessions which will prepare you mentally for the trip and they will guide you on how to prepare yourself physically before taking on the ordeal.

On the other hand if you are going on a motorbike trip through rugged areas then the travel agency will supply the motorbikes and other gear required for the trip. These trips will also be led by skilled guides who will ensure that you do not get into trouble. These guides are completely aware of the entire route and they know the eating joints on the way where you can make pit stops and refresh yourself. Any mechanical trouble with the motorbikes will be taken care of by the guides and the travel agencies also have tie-ups with road side assistance providing companies which will ensure that you have the best adventure holidays without having to worry about anything.

Now if you happen to be a beach lover then the adventure travel agency will ensure that you can enjoy the adventure activities like scuba diving with your family. Children of the age of eight years and above can go scuba diving with their parents. The travel agency provides guides and instructors who prepare you for the scuba diving experience and provide some preliminary training so that you don’t feel at odds when under water. Your kids will be specially trained in a kid’s training session so that they feel confident and comfortable during the adventure.

The same is true for any kind of adventure activity that you wish to experience. In fact some of the best adventure travel agencies also provide a combination of experiences like hiking up a volcano, scuba diving and trekking through lush green forests all combined into one package. They can suggest the best destinations for the activities that you are interested in. Whether you are new to adventure travel or have experience it does not matter because the adventure travel agency will prepare you for the ordeal that lies ahead of you and ensure that you go back home with lasting memories of your adventure trip.