Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

How to Make Your Wedding Stand Out With Wedding Favors

Why do you want your wedding to be unique? It is obvious almost every one who is getting married desires every one to have a great time and remember that special day. What is going to make your wedding day any different from your sisters or cousins ​​wedding. I will tell you what will make a guest remember your wedding. It is the guests, food and the decor you have at your reception.

Wedding Favors can add a special touch to your wedding day decor. They make very memorable keepsakes of your special day and are great for memories. Here is a list of some really nice party favors that you can have at your wedding.

Bride and Groom Favors Boxes

Whimsical but still proudly displaying a dash of formality, these bride and groom favor boxes double as place card holders and are a charming little touch to any place setting.

Love Glass Coaster Favors

Love spells sophistication. These frosted glass coasters make elegant and useful guest favors, ones that your guests will truly appreciate and use for years to come. Most retailers will offer you free personalized tags if you order 24 or more. Show your guests some love.

Photo Frosted Glass Coasters

These gorgeous frosted glass frame coasters will protect your memories forever. Crafted of heavy high quality frosted glass, each coaster features four padded "feet" to protect surfaces. Present your guests with these lovely gifts in any number of ways: framing a photo of the happy couple, used as a place card holder, inserted with a personalized tag of your name and wedding date, or simply displaying it with the beautiful Thank You tag that comes with the favor. Just add a your best picture and it makes an instant keepsake.

Something Blue Gift Boxed Candle Favor

Here is a new take on a time-honored custom. If you already have something old, something new, and something borrowed, but you are missing something blue, then this is the party favor for you. This miniature blue candle gives off a heavenly scent and is detailed with striking white flooring, ending in a bow atop the candle. This party favor makes a great addition to any wedding.

Well these are just a few of the many different types of party favors that you can use to make your wedding more unique. So just browse around the many retailers and we are sure that you will find the perfect favors for your wedding.

A List of Clothing Fashion Don’ts

There are plenty fashion rules that have circulated for centuries, and these days, the old rules will not cut it. Today, you need to forget about the old rules of not wearing white after labor day and saving all of your shimmer for the evening. If you want to learn how to dress your body well and look better everyday, try to avoid the following brand new fashion don'ts.

Do not think function over fashion. If your excuse for not wearing your body better is simply that you are dressing for the weather or you just want to be "comfortable," it is probably time for a change. Do not just by oversized clothing that is frumpy and totally not figure flattering because you want to be "comfortable." If you take your time and try things on you will find that well fitted clothing that is appropriate for your body type actually is quite comfortable. If you get the proper size and the proper style, you can look good, be shielded from the weather, and feel comfortable.

Do not use size numbers alone to determine whether or not your clothes will fit you. Every boutique, department store, and clothing shop is going to have sizes on their outfits. Your size will not be the same in all stores, so get over it. Sometimes, even though you might feel bad about it, the appropriate size for your body will mean looking for a higher number in some stores than in others. It is much better to buy a larger size and look good than to wear something that does not really fit you, and will make you look bigger. If your outfits are busting at the seams, you will look larger than you are.

The final do not is this: do not think that your appearance does not matter. You might say that you do not care what other people think. The reality is, however, that if you have certain career goals in mind and you do not look the part, you will not get the part. Everyone, even if they try to deny it, wants the respect of others, especially at work. Dress to look the best that you can look in appropriate clothing for your profession. Do not make excuses or sell yourself short of the opportunity to look put together to potential clients and potential employers.

The clothing that you put on your body says a lot about who you are. Let it match who you are inside. Let the world know that you respect yourself enough to dress well.

Home Improvement Tips For Smart Homeowners

When making improvements to your home, often times small things can make a big difference. Below are six little tips that you may not have thought about, but could be quite helpful in your next home project.

1. Pick out a suitable height for wall outlets. Though most electricians place outlets 12 inches up the wall from the floor, many people find that height is not high enough to be convenient. As an alternative, consider whether 16 inches might be a better height for less bending, and to get the most out of power cord length for tabletop electric items such as lamps.

2. Use a stainless steel taping knife. Use a tool made out of this material for your sheetrock taping to minimize the amount of cleanup time that is needed after the project is done, and to limit any possibility of having rust forming on the knife, which will make it useless for future projects.

3. Recycle old electronics and appliances. Many electronics recycling establishments are popping up all over the nation and will take your out of date electric products for free disposal that is a lot more eco friendly than putting them in the trash to be put into the landfill. If they’re in working condition, see if a charitable organization will take them so that they can be used again for extended life before they’re recycled.

4. Be organized. Know about every major element, each step of the way through the remodeling process. This will help you to ensure that your contractors will all arrive on the right days for tasks to continue progressing. When your electrician arrives at the correct point, for example, it means that the building team won’t need to wait to put up the walls or ceiling.

5. Put in a dormer to turn your attic into livable space. By building a dormer or two into the attic space, a properly constructed attic will receive natural light and added height to make it a much more appealing room. This can give your home a whole new space like a home office, play room for the children, or even a guest bedroom.

6. Measure everything. There is no such thing as guessing or “eyeballing” a measurement when it comes to the perfect home renovation. More often than not, you’ll find that the way that something looked inside a huge store is quite different than the way that it will appear in your residence. You don’t want to end up getting a kitchen island that will consume every square inch of floor space, and returns are costly and time consuming.